Position Purpose
The BMW Genius is responsible for providing personalized pressure free customer interaction and Guest satisfaction to Guests within the assigned Dealership.
Essential Duties and Responsibilities
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- Promptly and courteously greet Guests in the showroom behaving as a host answering any question the Guest may have.
- Recognize the point at which your informative role ends and the (selling) Sales Consultant begins.
- Possess in-depth, expert knowledge of the brand and products in order to answer any questions the Guest has regarding vehicle that is being delivered.
- Identify Guest’s needs.
- Provide thorough product demonstration and explanation of key technology features, at the Guest’s request.
- Follow-up with Guest to answer product questions.
- Perform 2nd deliveries (if necessary).
- Troubleshoot “feature function” questions on the service drive.
- Pairing and/or syncing phones and explaining features on vehicle loaners.
- Present DIY resources.
- Conduct “service lounge” clinics.
- Provide in-store sales staff training.
- Be present during all Guest clinics.
- Assist CIC/BDC with Guest questions.
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- Maintain product knowledge through dealer training and self-study.
- Follow-up sale to determine Guest satisfaction and re-enforce the sales experience.
- Maintain a professional and business-like standard of dress consistent with the dress code requirements of the dealership.
- Know and follow work schedule arriving to work on time.
- Maintain work areas keeping offices clean and organized at all times.
- Introduce Guest to Service and Parts Department and Service Advisor if possible.
- Safeguard customer and Dealer information per established policy.
- Complies with all safety rules and use all appropriate safety and personal protection equipment as required.
- Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.
- Must maintain accurate attendance records “clocking in and out”.
- Exemplifies organizational culture and holds others in department accountable for doing the same.
- Other related duties as may be assigned.
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