Irvine BMW

Position Purpose

The BMW Genius is responsible for providing personalized pressure free customer interaction and Guest satisfaction to Guests within the assigned Dealership.

Essential Duties and Responsibilities

• Promptly and courteously greet Guests in the showroom behaving as a host answering any question the Guest may have.
• Recognize the point at which your informative role ends and the (selling) Sales Consultant begins.
• Possess in-depth, expert knowledge of the brand and products in order to answer any questions the Guest has regarding vehicle that is being delivered.
• Identify Guest’s needs.
• Provide thorough product demonstration and explanation of key technology features, at the Guest’s request.
• Follow-up with Guest to answer product questions.
• Perform 2nd deliveries (if necessary).
• Troubleshoot “feature function” questions on the service drive.
• Pairing and/or syncing phones and explaining features on vehicle loaners.
• Present DIY resources.
• Conduct “service lounge” clinics.
• Provide in-store sales staff training.
• Be present during all Guest clinics.
• Assist CIC/BDC with Guest questions.
• Maintain product knowledge through dealer training and self-study.
• Follow-up sale to determine Guest satisfaction and re-enforce the sales experience.
• Maintain a professional and business-like standard of dress consistent with the dress code requirements of the dealership.
• Know and follow work schedule arriving to work on time.
• Maintain work areas keeping offices clean and organized at all times.
• Introduce Guest to Service and Parts Department and Service Advisor if possible.
• Safeguard customer and Dealer information per established policy.
• Complies with all safety rules and use all appropriate safety and personal protection equipment as required.
• Adhere to work schedule and arrive at work before your scheduled start time and be at your work station productively engaged by the scheduled time.
• Must maintain accurate attendance records “clocking in and out”.
• Exemplifies organizational culture and holds others in department accountable for doing the same.
• Other related duties as may be assigned.